THE ALPHA DRIVE AI BRAND
One brand.
Every touchpoint.
Built by operators. Recognized as Alpha. Everything you need to bring our identity to life — the logos, colors, type, and principles that keep us consistent.
Alpha Drive AITHE BRAND SYSTEM
V4.0
AI + LIVE AGENTSBUILT BY BDC OPERATORS
EST. 1993 · DEALER’S GREATEST ASSETSCAPTURE. ORCHESTRATE. DRIVE.
THE LOGO LIBRARY
Make your mark.
Keep it Alpha.
Original artwork, ready for your next touchpoint. Choose SVG for scale or transparent PNG for everyday use. The current website assets come first.
BRAND GUIDELINES · V4 · OCTOBER 14, 2026
Built by operators.
Recognized as Alpha.
The current Alpha Drive AI identity pairs the signature red, italic artwork with a clear, modern website system. These guidelines reflect alphadriveai.com: AI and live agents together, precise typography, and layered dark and light surfaces.
01 · POSITIONING
AI + Live Agents · Built by BDC Operators
THE STORY
Alpha Drive AI pairs dealership AI with live agents across Sales and Service, voice, text, chat, and email. Lead with Dealer’s Greatest Assets’ BDC experience since 1993. Write with practical confidence, explain the customer outcome, and keep product and performance claims tied to current approved content.
THE PRODUCT LANGUAGE
Receptionist Pro routes interactions. Inbound Pro handles inbound Sales and Service. Outbound Pro handles consented transactional outreach. Live Assist supplies the human component, including promotional outbound. The operating framework is Capture. Orchestrate. Drive.
Primary CTA: Request a Demo. Listening CTA: Hear Alpha Live. Alpha Drive AI 3.0 names a platform release. The current site also includes RV, powersports, and marine use cases.
02 · COLOR
One identity. Two themes.
Primary accent
Alpha Red
Supporting UI token
Red soft
Button hover
Red dark
Default page background
Dark canvas
Light page background
Light canvas
Success / live status
Live green
DARK THEME
Canvas #050505; surfaces #0A0A0C / #111114 / #17171C. White primary text; muted and dim white at 68% and 45%. Card borders use white at 8%, or 16% for stronger separation.
LIGHT THEME
Canvas #FFFFFF; surfaces #F7F7F9 / #F1F1F4 / #EBEBEF. Primary text #0A0A0A; muted and dim RGB 10,10,10 at 66% and 45%. Card borders use black at 8% / 16%.
Use red for CTAs, selective headline emphasis, and focused accents. Green communicates status. Ink Black is a surface, not the only background; legacy Smoke is not the current light canvas. Screen colors are RGB; prepare print conversions with the printer’s profile and proof.
03 · TYPE
The website type system.
SPACE GROTESK · DISPLAY
Capture.
Orchestrate.
Drive.
Headlines and prominent figures. Usually 700 with tight tracking. The homepage hero scales from 38 to 82 px, with 0.97 line-height and −2 px tracking; those settings are specific to the hero.Orchestrate.
Drive.
INTER · BODY AND UI
AI and people, working together for your dealership.
Body, navigation, buttons, and forms. Body usually 400–500, with comfortable line spacing. LOGO ARTWORK IS SEPARATE
Use supplied outlines instead of typing a replacement logo. The existing supporting-vector generator uses licensed Arial Black and a −14° skew; that is not a website text style. PNG generation from committed SVGs needs no local font. Preserve applicable licenses when rebuilding source artwork or distributing fonts.
04 · LAYOUT
Space, structure, and controlled depth.
SHAPE AND SPACING
Content width up to 1280 px. Standard cards use 18 px corners; large panels use 26 px. CTAs and small badges use pill shapes, with 12 px corners on compact icon controls. Collapse columns on smaller screens.
SURFACES AND EFFECTS
Use neutral hairline borders, layered surfaces, subtle grids, translucent panels, and restrained shadows. Limited red-tinted feature panels and badges appear on the current site. Preserve flat logo artwork; do not add broad decorative red glow. Check contrast and keyboard focus in both themes.
05 · LOGO USE
Use the right source artwork.
CURRENT WEBSITE
The website pairs a Sliced A with a refined wordmark and uses Sliced A as its favicon. The first two downloads are exact copies of those source PNGs. The existing official wordmark and AD/AI vector files remain available as separate assets. Do not trace a PNG and call it an original SVG.
CLEAR SPACE AND SIZE
Keep at least one A cap-height of clear space. Existing minimums: 120 px digital full-wordmark width, 1.25 in in print. Use Sliced A for small website touchpoints and check the actual output at 32 px. Keep all artwork proportions, italic geometry, and the horizontal slice intact.
DO
Use supplied artwork and preserve the transparent canvas and slice.DO
Use SVG for scalable output; choose PNG pixel dimensions for the intended use.DO
Keep dark and light themes, font roles, and product names consistent.DON’T
Do not stretch, recolor, outline, re-skew, or add effects to the logos.DON’T
Do not use the legacy tagline lockup as the current positioning line.DON’T
Do not treat a scale label as a print-DPI guarantee or small status colors as brand colors.The v4 Markdown implementation skill includes exact website tokens, page recipes, copyable CSS, responsive rules, and the complete asset index. Use only the supplied logo files; never generate, trace, typeset, or reconstruct a replacement. Supporting PNGs are generated from the supplied vectors on every build, with link, format, dimension, and transparency checks before publication.
BUILT TO STAY CONSISTENT
Take Alpha
with you.
The complete implementation guide for your team and AI skills: real logo assets, exact design tokens, page recipes, component specifications, and visual checks.